Corporate gifting is an excellent way to create connections with clients, potential customers, and employees alike. However, not all corporate gifting strategies are created equal. If you’re the lead on your next corporate gifting campaign, you might want to ask:

Do our gifts receive the response we hope for? Does what we’re giving align with our company’s values? Are the gifts exciting and thoughtful, or are they the standard, mass-made products? What kind of impact do these gifts have on their recipients, the community, and the world? 

If your company is the type of corporation that cares about the answers to these questions, conscious corporate gifting with Donor360 could be a great strategy for you. Conscious Corporate Gifting campaigns help corporations do good while deepening relationships with current clients, rewarding employees, and forging new connections with potential customers.

What is Conscious Corporate Gifting?

Conscious Corporate Gifting means that all products given are ethically-made and sustainable and the campaign includes a donation to charity. With us, companies can merge corporate gifting campaigns with charitable giving to send a more meaningful message to recipients. Instead of sending run-of-the-mill gifts that are mass-made and often end up in the trash, we help corporations send products from brands whose values match their own.

In addition, we connect corporations with a worthy charity or multiple charities that will receive 25% of their campaign spend as a donation. The gifts come with an impact report and brand highlights that illustrate the social, economic, and environmental impact the gifts had on the world. 

Benefits of Conscious Corporate Gifts

When you send a client a generic, mass-produced gift, the potency of the gift is limited - not to mention, you may be unknowingly supporting child labor, sweatshops, and harmful manufacturing practices. On the other hand, you can feel excited and confident to share consciously-created gifts with clients. They come from thoughtful, forward-thinking brands committed to doing things the right way, no matter the time or cost required. Sharing these gifts with clients, while donating to a worthy charity, shows your true company ethos. 

By utilizing Conscious Corporate Gifting, companies can:

• Support the local economy and businesses by giving gifts made in their local area.
• Give back to the community by donating a portion of the spend to a worthy charity. 
• Show company values through giving gifts from brands and donating to charities that share similar values.
• Increase company opinion and brand value by showing care and consideration for people, the community, and the planet. 
• Drive conversation and connection by giving people gifts by brands that are changing the world for the better. 
• Build a network through empathy and human connection by sharing a common, heart-based vision. 
• Stand out from other companies that are giving impersonal, mass-made products by being unique and thoughtful at every stage. 
• Combine CSR initiatives and corporate gifting by donating to a charity through the gifting process. 

Our Campaign Concierge Service 

Part of the magic of a Conscious Corporate gifting campaign is the attention given to finding the perfect synergy between desired impact, values, products, and partners. This is where our campaign concierge service comes in. When a company begins a corporate gifting campaign with Donor360, their dedicated campaign manager that will help assess goals, determine the right gifts, connect them with a worthy charity, and more.

Choosing the Gifts

A Donor360 campaign concierge assists in selecting unique, high-quality gifts from innovative brands that align with a particular company’s values. For example, if our clients value transparency and integrity, we might pair them with Counter Culture Coffee, who distributes a transparency report every year. 

Aligning with a Charity

Choosing who to support from 1.6 million local and national charities can be really overwhelming for a marketing team. We help corporations find an organization to support with their campaign spend that is making a true impact in an area that the company values. For example, if a company values education and innovation, we might connect them with a local charity that provides creative co-learning spaces to underprivileged students. . 

Creating Custom Branding 

When a company’s gifts are delivered, the goal is to surprise and delight its clients, potential customers, or employees. Using company-branded packaging that is informative and tells a story is an essential part of conscious corporate gifting. Some of our suppliers even do custom packaging on coffee and chocolates. 

Receiving the Impact Report 

Each Donor360 gift box includes a physical impact report, along with a longer, digital version that can be accessed via QR code. This report teaches recipients about the innovative measures our brands are taking to ensure an ethical, eco-friendly product. Gift recipients may learn that Conscious Coffees, who roasted the Dark Star Blend they received, pays an average of $3.50 per pound for their organic beans while the Fair Trade minimum is around $1.70. Or maybe they’ll read that the organic chocolates they receive are created by TCHO, which donates $10,000 a year to the African Cocoa Initiative II which works to improve West African Cocoa supply chains. 

The impact report will also include data and details about the charity that the corporation has supported, the work they are doing, and how the donation will help them continue their projects. We include quotes and written recognition from the charity as part of the concierge service. The digital impact report can easily be shared on the corporation's social media or in CSR reports. 

A Gift with an Important Message

Giving employees, clients, and partners thoughtful gifts can be a powerful tool when it comes to showing gratitude and deepening relationships. Even the most well-intended gift can cause more harm than good if it comes from unethical or environmentally-damaging origins. Giving a gift created out of respect and transparency sends a meaningful message to your clients about what’s truly important to your company.

If you have questions about conscious corporate gifting through Donor360, feel free to reach out to our fundraising synergist and storyteller at:

kristen@donorthreesixty.com