Donor360 provides the platform, connections, and tools to make it easy for ethical, eco-friendly brands to reach new, highly-qualified target audiences. Our goal is not to gain you one-time customers, but rather foster relationships that will continue to grow and evolve, moving brands closer to their mission of making the world a better place.
Ways to Expand Your Reach On Donor360
Brands that are committed to creating their products in an exceptional way need to reach target audiences that appreciate and support that extra effort. Fair Trade, organic, and eco-friendly products are often more time-consuming and expensive to produce, and the market to sell them is becoming more competitive. Selling your goods on Donor360 opens up new channels to reach highly-motivated target audiences. These audiences include charity networks and supporters, as well as corporates who demonstrate wholesome values and a desire to do good.
Reach New Customers Via Charity Networks
When an organization begins a fundraising campaign through Donor360, they choose ethical products from our curated catalog to sell to their supporters. As the charity promotes the fundraiser to their donors and supporters, a brand’s products are marketed to a new group of potential customers. Charities can also start eShops on their own website where their supporters can always go to purchase products that the charity chooses to sell.
Having your brand’s products evangelized by charities means they will be marketed to highly-qualified and passionate buyers - people that are already donating to charity. When these buyers experience a brand that shares their same values, they’ll be more incentivized to buy, continue buying, and share products with their friends and family.
Additionally, on the Donor360 platform, a charity’s supporters have the opportunity to start their own campaigns on a charity’s behalf. These individual campaigns are shared through that donor’s personal network of friends, family, and coworkers. This opens up yet another chance for a brand’s products to be shared with an undiscovered or previously unreachable target audience.
Get in Front of Corporate Clients that Share Your Values
Companies and corporations can start ethical corporate gifting campaigns through Donor360. As a part of this service, we work with the company to connect them with brands that share their values in order to send a powerful message to their clients and employees. For example, if one of a corporation’s values is innovation, we would look to connect them with brands who are really challenging the status quo in their industries.
We also want to make these connections clear to recipients. Each gift comes with brand highlight cards that outline the specific ways in which the brands are making an impact and a difference in their industries. For example, Counter Culture’s highlight cards include information from their Yearly Transparency Report, which shows how they’re working to make the coffee industry a force for good. When products are gifted through a Donor360 corporate gifting campaign, gift recipients experience new products and brand values. The brand highlight card makes it easy for these audiences to find you and make further purchases.
Market Your Brand on the Donor360 Platform
On the Donor360 platform, each brand has its own unique brand page where it can share the great things its are doing. Telling your brand’s story authentically and effectively is key to standing out amongst other ethical brands. To help you do this, we include value symbols (organic, Fair Trade, sustainable, etc.) on brand pages. Each product is tagged with values as well so charities, corporates, and customers can easily identify the values important to them.
Get Access to New Data
The Donor360 platform includes powerful analytics tools that brands can use to track their progress and success in campaigns. For example, brands are able to see in which particular campaigns and eShops their products are selling the best and which products donors like the most. Companies can track and utilize information on donor trends and behaviors, such as what types of donors like which products, and where these buyers are located.
A Smart and Simple Way to Reach New Target Audiences
One of the best parts of featuring your products on Donor360 is that we provide the connection to charities, organizations, and companies. This means you gain access to their highly-qualified audiences without any additional marketing efforts from you. We have made it simple to share your brand’s mission, vision, and values on our platform to help you form evolving relationships with new target audiences.
Sign up today to grow your audience base and discover new target audiences. To get started, contact our Storyteller and Synergist, Kristen at kristen@donorthreesixty.com.
