BrandOverview
Counter Culture Coffee is all about challenging the status quo. They don’t just follow and promote coffee industry buzzwords--they’re dedicated to investigating and investing in the most sustainable practices and revealing their findings in their yearly transparency reports. Instead of working with Fair Trade certifiers, they foster direct trade relationships, which helps them have a bigger impact. They have no problem paying higher prices for higher quality coffees because they know quality costs more.
Our Mission & Vision
Since our founding in 1995, Counter Culture has been a relentless pursuit of coffee perfection through a dedication to real environmental, social, and fiscal sustainability and a commitment to creating cutting-edge coffee people.