<h2 class="p1">How Donor360 is Revolutionizing Product Personalization for Nonprofits?</h2>Have you ever wondered how nonprofits can personalize products with their brand messages and offer them in their stores? At Donor360, we use cutting-edge AI technology to redefine industry standards rather than just adhering to them. Let's dive into how Donor360 customized items work and how we compare to conventional approaches!Many platforms offer solid personalization options through a few main methods. One way to personalize a product traditionally is to design it oneself, giving the user complete control over the final product by creating it from the ground up using their own unique concepts. Certain platforms ensure a polished and superior design by giving users paid access to professional designers. These designers provide expert design services. Using pre-made templates is an additional choice that allows customers to modify them to fit their needs while maintaining a good balance between usability and customization. Although these methods provide the user flexibility and personalization, they frequently demand a large investment of time and energy.Donor360's creative application of AI raises the bar for product customisation. Here's how we're revolutionizing the customisation of products:<ol><li>AI-Generated Content and Ideas: Our platform uses artificial intelligence (AI) to produce original content and ideas for your products. Whether you want to create accessories, laptop bags, caps, tote bags, drinkware, or apparel, our AI can make written and visual suggestions that complement your brand.</li><li>Personalized Text and images: Artificial Intelligence helps create personalized text and images in addition to concepts. This implies that in addition to having a fantastic appearance, your products will convey a message that appeals to your target market.</li><li>Simple Customization: We provide the same customization options as conventional techniques, but with the extra advantage of AI-powered recommendations. Using one of our templates or starting from scratch, our AI can assist you in adding those special, individual touches that set your items apart.</li></ol><h3 class="p1">Why Choose Donor Three Sixty for Customization?</h3>Selecting Donor360 is committing to a future in which very efficient and simple product customisation is the norm. This is why NGOs adore utilizing our platform:Efficiency: By giving you fast thoughts and suggestions, our AI products save you time and effort.Creativity: AI-generated material opens up a world of creative possibilities.Customization: Make each product unique to your requirements and tastes.Impact: By providing individualized goods that your supporters will like, you can raise more money.<h3 class="p1">Take Part in the Revolution</h3>Donor360 is a revolution in the way nonprofits engage with their supporters through customized products—it's more than simply a platform. We assist you in creating objects that not only have a striking appearance but also convey your individual tale by utilizing AI.Don't pass up the chance to change your approach to fundraising! Find out how the AI-powered personalization offered by Donor360 may improve the store for your nonprofit. To find out more and view real-world instances of our customized goods in use, <a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/">visit Donor360</a>!<a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/signup"><img class="image_resized" style="width:29.19%;" src="https://cms.donorthreesixty.com/uploads/register_9acd9c73fa.jpg" alt="register.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_register_9acd9c73fa.jpg 245w,https://cms.donorthreesixty.com/uploads/small_register_9acd9c73fa.jpg 500w,https://cms.donorthreesixty.com/uploads/medium_register_9acd9c73fa.jpg 750w," sizes="100vw" width="750px"></a>

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Have you ever wondered how nonprofits can personalize products with their brand messages and offer them in their stores? At Donor360, we use cutting-edge AI technology to redefine industry standards rather than just adhering to them. Let's dive into how Donor360 customized items work and how we compare to conventional approaches!

Personalized Products

International Tiger Day is fastly approaching, here is how we at Donor 360 are celebrating! International Tiger Day serves as a reminder of a dire need to protect these magnificent creatures and their habitats. Tigers, living in 13 Asian countries, are nearing extinction because of poaching, illegal wildlife trade, and habitat loss. Over the past century, 97% of their population has disappeared, leaving fewer than 4,000 tigers in the wild. The need to save these animals is urgent, as they now occupy less than seven percent of their original range and still face major threats from human activities.<h2 class="p1">Why does this matter?</h2>According to an article by AZA (Association of Zoos &amp; Aquariums), the International Union for Conservation of Nature have classified tigers “as Endangered, with Malayan and Sumatran tigers classified as Critically Endangered” (AZA, para 1) in their Red List of Threatened Species. In addition, senior advisor of the Wildlife Tracking Alliance, Sara Walker mentions that “‘Tigers are among the most beloved and iconic of the big cats. Therefore, it’s shocking when people learn that three subspecies of tiger are already extinct and that three subspecies—Amur, Sumatran, and Malayan tigers—each have fewer than 500 individuals in the wild’”(AZA, para 2).What could be causing this problem? The tiger population could be going extinct due to many reasons, one of them includes habitat loss. The current rise of deforestation and expanding cities have caused tigers’ natural habitat to be demolished. Moreover, tiger Trafficking/privately owned tigers are also one of the most contributing factors. In the U.S., despite existing protections, the private ownership of tigers, lions, and other big cats remains a serious animal welfare issue. Unethical breeding practices lead to untraceable populations, posing risks to both animal welfare and public safety.In order to seriously combat this problem, the AZA has taken drastic measures, some as follows.<ul class="ul1"><li class="li1">Ending Tiger Trafficking: AZA-accredited zoos and aquariums, non-profits, and over 80 top businesses have joined forces to form the Wildlife Trafficking Alliance, which aims to lower the trade in illegal wildlife and wildlife goods.</li><li class="li1">AZA Tiger SSP Conservation Campaign: This program encourages establishments with AZA accreditation to support six different tiger conservation initiatives in the Amur, Malayan, and Sumatran tiger range states.</li></ul><h3 class="p1">Connection with Donor Three Sixty</h3>At Donor Three Sixty, we are all about supporting animal conservation. We're partnering with Tiger SAFE and other amazing organizations to enhance our efforts. Currently, we have several impactful fundraising campaigns in progress to support vital tiger conservation programs. Through our platform, we're actively raising funds and spreading awareness for these important initiatives, with the goal of making a real difference in preserving tiger populations and their habitats.<h3 class="p1">How can you help?</h3>Want to get involved? Here's how you can pitch in!Donate to support organizations dedicated to tiger conservation—every contribution counts! Additionally, raise awareness by sharing on social media and participating in events to spread the word about the importance of protecting tigers. Together, we can secure a future where tigers not only survive but thrive. Let's celebrate International Tiger Day every day!Source: <a target="_blank" rel="noopener noreferrer" href="https://www.aza.org/connect-stories/stories/tiger-trafficking-threatens-extinction">https://www.aza.org/connect-stories/stories/tiger-trafficking-threatens-extinction</a><a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/signup"><img class="image_resized" style="width:33.01%;" src="https://cms.donorthreesixty.com/uploads/register_9acd9c73fa.jpg" alt="register.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_register_9acd9c73fa.jpg 245w,https://cms.donorthreesixty.com/uploads/small_register_9acd9c73fa.jpg 500w,https://cms.donorthreesixty.com/uploads/medium_register_9acd9c73fa.jpg 750w," sizes="100vw" width="750px"></a> <span style="-webkit-text-stroke-width:0px;cursor:text;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;left:96px;letter-spacing:normal;orphans:2;position:absolute;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;top:291.319px;transform-origin:0% 0%;transform:scaleX(0.888825);white-space:pre;widows:2;word-spacing:0px;" role="presentation" dir="ltr">habitats.

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International Tiger Day is fastly approaching, here is how we at Donor 360 are celebrating! International Tiger Day serves as a reminder of a dire need to protect these magnificent creatures and their habitats. Tigers, living in 13 Asian countries, are nearing extinction because of poaching, illegal wildlife trade, and habitat loss. Over the past century, 97% of their population has disappeared, leaving fewer than 4,000 tigers in the wild. The need to save these animals is urgent, as they now occupy less than seven percent of their original range and still face major threats from human activities.

Tiger Conservation - International Tiger Day

<h2>Donor360's Ideal Donor Profile</h2>In today's competitive nonprofit landscape, reaching the right donors can make all the difference. Traditional fundraising methods often fall short, leaving many organizations struggling to connect with individuals who genuinely resonate with their cause. This is where Donor360 steps in, transforming the fundraising game with our innovative Ideal Donor Profile.<h3>Understanding the Ideal Donor Profile</h3><img src="https://cms.donorthreesixty.com/uploads/know_89da2c1302.jpg" alt="know.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_know_89da2c1302.jpg 245w, https://cms.donorthreesixty.com/uploads/small_know_89da2c1302.jpg 500w, https://cms.donorthreesixty.com/uploads/medium_know_89da2c1302.jpg 750w, https://cms.donorthreesixty.com/uploads/large_know_89da2c1302.jpg 1000w" sizes="100vw" width="1000">At Donor360, we believe that understanding your donors is the first step toward successful fundraising. Our Ideal Donor Profile tool helps you find and target donors who are most likely to support your cause by utilizing AI and cutting-edge analytics. Through the analysis of donor behavior and preferences, we offer you practical insights to better engage and retain your supporters.Furthermore, we collect permission-based donor data from each purchase made on our platform, giving you a clear picture of who your donors are. This information helps you create personalized communication strategies that hit the mark. With Donor360, you can track engagement, see what’s working, as well as tweak your approach for even better results.<h3>Why Donor Three Sixty?</h3><figure class="table" style="width:88.18%;"><table class="ck-table-resized"><colgroup><col style="width:20.74%;"><col style="width:79.26%;"></colgroup><tbody><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/target_bde492e9f6.jpg" alt="target.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_target_bde492e9f6.jpg 156w, https://cms.donorthreesixty.com/uploads/small_target_bde492e9f6.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Targeted Outreach: Through Donor Three Sixty, finding out who to contact and how to capture their interest becomes much easier. By identifying specific characteristics of your ideal donors, you will be able to attract more supporters who are passionate about your cause. This targeted approach not only increases donor acquisition but also boosts donor retention rates.</td></tr><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/custom_0885e9f722.jpg" alt="custom.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_custom_0885e9f722.jpg 156w, https://cms.donorthreesixty.com/uploads/small_custom_0885e9f722.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Personalized Engagement: Donor Three Sixty also allows you to adapt your offerings and messaging to the tastes of your donors. You can make your supporters feel important and appreciated by using anything from customized product recommendations to special email campaigns.</td></tr><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/increase_80b6c62ee2.jpg" alt="increase.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_increase_80b6c62ee2.jpg 156w, https://cms.donorthreesixty.com/uploads/small_increase_80b6c62ee2.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Increased Fundraising Efficiency: Make the most of your campaigns by concentrating your efforts on high-potential donors! Increased revenue for your cause with less work equals greater efficiency.</td></tr><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/realtime_e020406d88.jpg" alt="realtime.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_realtime_e020406d88.jpg 156w, https://cms.donorthreesixty.com/uploads/small_realtime_e020406d88.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Real-Time Insights: As a Donor Three Sixty user, you can utlilize real-time statistics to get immediate feedback on your fundraising efforts. For improved results, monitor what's working and quickly modify your tactics.</td></tr></tbody></table></figure>In addition, setting up your eCommerce store with Donor360 is very fast and efficient. You may begin selling a carefully chosen assortment of fair trade, organic, and ethically sourced goods in a matter of minutes. Together with 30–50% of every sale, nonprofits also receive 100% of any additional funds donated at the time of purchase. We take care of all the minute aspects, such as order fulfillment and processing, so you can concentrate on your goal.<figure class="image image-style-block-align-left"><img alt="shop1.jpg" src="https://cms.donorthreesixty.com/uploads/shop1_fdd8b301be.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_shop1_fdd8b301be.jpg 237w, https://cms.donorthreesixty.com/uploads/small_shop1_fdd8b301be.jpg 500w, https://cms.donorthreesixty.com/uploads/medium_shop1_fdd8b301be.jpg 750w, https://cms.donorthreesixty.com/uploads/large_shop1_fdd8b301be.jpg 1000w" sizes="100vw" width="1000"></figure>Peer-to-peer fundraising campaigns are another service we provide. With them, your advocates can make customized movies and pictures, distribute them to their networks, and collect money for your cause. Donor360 will take care of everything for you.<h3>Join Donor Three Sixty!</h3><blockquote>Donor360 is a movement rather than just a platform. Our goal is to facilitate significant connections between donors and organizations such as yours. We make sure your fundraising efforts are more successful and meaningful by utilizing data and analytics.</blockquote>Don't pass up the opportunity to transform your approach to fundraising. Learn how to target the ideal donors and accomplish your goals with the aid of Donor360's Ideal Donor Profile. For more information and to sign up, visit Donor360!<a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/signup"><img class="image_resized" style="width:26.09%;" alt="register.jpg" src="https://cms.donorthreesixty.com/uploads/register_9acd9c73fa.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_register_9acd9c73fa.jpg 245w, https://cms.donorthreesixty.com/uploads/small_register_9acd9c73fa.jpg 500w, https://cms.donorthreesixty.com/uploads/medium_register_9acd9c73fa.jpg 750w" sizes="100vw" width="750"></a>

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In today's competitive nonprofit landscape, reaching the right donors can make all the difference. Traditional fundraising methods often fall short, leaving many organizations struggling to connect with individuals who genuinely resonate with their cause. This is where Donor360 steps in, transforming the fundraising game with our innovative Ideal Donor Profile. 

Changing the Game for Nonprofits with the Ideal Donor Profile

Donor360 provides nonprofits and advocates a modern method to effectively fundraise for all kinds of causes. Donor360’s unique approach combines the concepts of GoFundMe and Amazon with a curated catalog of exclusively ethical, organic, Fair Trade, and cruelty-free products. The platform is an ecosystem where nonprofits, advocates, conscious-minded corporations, and forward-thinking brands can all benefit from one another.&nbsp;<h1>Over $14,000 of Ethical Goods Sold in Just a Few Days</h1><a href="https://www.savingpenguins.org/shop" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Saving Penguins</a> is a nonprofit whose mission is to save the rapidly declining population of African Penguins. They created their Donor360 fundraising eShop in 2022 and are already seeing massive success. In just a few days, Saving Penguins was able to raise over $14,000 for their African Penguin Nest Project. In their eShop, they sell exclusive, branded, organic apparel and plush toys, as well as specially-designed penguin nests to raise money to save African Penguins from extinction.Each time a supporter purchases an organic cotton t-shirt, Saving Penguins receives 50% of the purchase price. When supporters purchase an organic cotton penguin plushie, the organization receives 100% of the product value. The funds are sent directly to the Dallas Zoo, which funds the African Penguin Nest Project.&nbsp;Penguin lovers are also able to sponsor specially-designed “penguin nests,” that are made to <a href="https://edition.cnn.com/2023/02/23/africa/african-penguin-nest-project-c2e-spc-intl-scn/index.html" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">mimic the nests</a> penguins use in the wild. Because of the changing climate and human involvement, the natural material that African Penguins used to build their nests is no longer available. Conservationists spent years designing man-made nests that could provide a safe and comfortable home for penguins to breed and live in. These homes are now saving many penguins from perishing in the harsh, hot South African climate, and hopefully will help bring the penguins’ dwindling population back from the brink of extinction.&nbsp;<h2>Fundraising Made Easy</h2>Saving Penguins is just one example of how Donor360’s unique approach to fundraising can make a huge difference for nonprofits and their projects. Donor360 is completely free to use, making it an extremely powerful and accessible tool for fundraising. Setting up a shop takes only a few minutes, and shops can be embedded directly into an organization’s website. If you are ready to start earning more funds for a cause you care about, register today and open a new avenue of fundraising through ethical eCommerce.&nbsp;

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Donor360 provides nonprofits and advocates a modern method to effectively fundraise for all kinds of causes. Donor360’s unique approach combines the concepts of GoFundMe and Amazon with a curated catalog of exclusively ethical, organic, Fair Trade, and cruelty-free products. 

eShop Highlight: Saving Penguins 

Here are step by step instructions to embed a YouTube Short video url into a campaign/eShop: <ol><li>Go to your Short video on YouTube.</li><li>Click the share button &amp; copy the Short video link or URL or&nbsp;Copy the URL from the address bar directly.</li><li>Open any editor or notepad or new tab window on your browser (to prevent it from directly opening in-app) and&nbsp;Replace "Shorts" with "Watch" on the URL.</li><li>When it opens as a regular video click on the share button again and click on the Embed. After that copy url code and paste the same into your campaign/eShop video url field.</li></ol> That’s it, you’re good to go :)

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Learn converting YouTube Short video into a embed url that works on your Campaign/eShop on Donor360

Embed YouTube shorts into a campaign/eShop

As consumers, we have the final say over what ends up on store shelves because we control the demand. Marketers and advertising agencies do their best to steer us toward one product or another, so it’s important that we do our research and use our “shopper’s power” in positive ways. Practicing conscious consumerism means choosing brands that place importance on conserving the Earth and protecting people, instead of simply making a profit.&nbsp;<h1>5 Ways to Practice Conscious Consumerism</h1>Whether you are starting a journey towards conscious consumerism or you are a long-time ethical shopper, it’s always good to stay informed about new ways we can do the most with our purchases. Below you will find five tips to help you determine which brands and products deserve your dollars, and which ones it’s better to leave behind. <h2>Beware of Greenwashed Goods</h2>There is nothing worse than falling in love with a product you believe to be sustainable, only to discover there is nothing eco-friendly about it. The term greenwashing was first used in the 1980s by environmentalist Jay Westerveld, who realized that hotels were encouraging their guests to reuse their towels under the “green” guise of conserving water. In reality, less washing really only helped hotel management spend less on laundry.&nbsp;Companies continue to greenwash their products because the demand for sustainable products continues to grow. Today around <a href="https://www.forbes.com/sites/gregpetro/2022/03/11/consumers-demand-sustainable-products-and-shopping-formats/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">90%</a> of Gen X consumers say they would pay up to 10% more for greener goods. It’s great to see more consumers demand sustainable products, but it also has given companies more incentive to stretch the truth about their products to make them more appealing to the conscious consumerism crowd. <a href="https://www.youtube.com/watch?v=3roITeXVWuE" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">This video</a> explains seven deceptive ways that companies greenwash their products, and the big-name corporations responsible for using them.<h2>Choose Organic and Fair Trade</h2>Nearly <a href="https://ourworldindata.org/land-use#:~:text=international%20data%20sources.-,Definitions%20of%20agricultural%20land%20use,%25%20of%20the%20Land%20Area)." rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">40%</a> of the Earth’s landmass is now designated for agricultural use. Farming poses many different social and environmental issues, including chemical pollution, irreversible destruction of soil and land, and dangerous, unfair working conditions for farmers. One way to ensure your favorite fruits or cotton clothing came from ethical, eco-friendly origins is to look for organic and Fair Trade products.&nbsp;When looking for organic for Fair Trade products, make sure you look for official labels like <a href="https://global-standard.org/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">GOTS</a> certified organic cotton or <a href="https://www.fairtrade.net/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Fair Trade</a> certified. Farms that produce certified organic products must adhere to strict guidelines that protect the environment from pollution and over-use and prohibit the use of dangerous chemicals. The Fair Trade standard also aims to protect the environment and ensures fair and safe working conditions for farmers or employees. It’s now possible to find organic and Fair Trade foods, clothing, and even <a href="https://www.bearsforhumanity.com/collections/all" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">kids toys.</a>&nbsp;<h2>Repair, Repurpose, or Donate Old Items</h2>Part of practicing conscious consumerism is knowing when to shop and when to repair or repurpose. Before you throw away torn or broken items like clothing or kids toys, consider repairing them if possible. Long before fast fashion was <a href="https://www.ethicalconsumer.org/fashion-clothing/what-fast-fashion-why-it-problem" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">wreaking havoc</a> on the environment, our grandparents wore clothing made of long-lasting, naturally decomposing materials like cotton. They also made a point to fix torn or broken items instead of simply running out to buy a new one.&nbsp;Another great option for unwanted or unneeded items around the house is donating them to a local charity organization. Family shelters will happily accept gently used clothing and toys, and animal shelters can utilize old blankets or worn-out plush toys. If you have new or gently used home goods including furniture, appliances, and building materials, they can be donated to organizations like Habitat for Humanity, who will sell the items in one of their <a href="https://www.habitat.org/restores/donate-goods#:~:text=Habitat%20ReStores%20are%20home%20improvement,community%20and%20around%20the%20world." rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">ReStores</a> and then use the proceeds to continue providing homes for families in need.&nbsp;<h2>Say No to Single-Use Plastic&nbsp;</h2>Over <a href="https://www.unep.org/interactives/beat-plastic-pollution/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">300 million tons</a> of plastic are created each year and about half of that is used for single-use plastics. Single-use plastics are plastic products that are used and then immediately thrown away, like a plastic bottle of water or a restaurant to-go container. Plastic can take hundreds of years to break down, yet we continue to create massive amounts of it for just a few seconds of use. Cutting all single-use plastics out can be a challenge, but it is possible to make a difference by committing to a few smaller lifestyle changes.&nbsp;You can save money and cut out plastic by purchasing a reusable water bottle, using reusable grocery and produce bags, and bringing your own take-out containers to restaurants. For those single-use plastics that still manage to make it into your home, there are many ways to repurpose them. Plastic food containers like peanut butter jars can be cleaned out and reused. Larger plastic containers can be cut and turned into planters or bird feeders.&nbsp;<h2>Give Ethically to Spread the Word</h2>Next time you give a gift, choose something that sends a deeper message. Gifting products like <a href="https://www.donorthreesixty.com/brands/equal-exchange" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Equal Exchange</a> Fair Trade coffee or <a href="https://www.donorthreesixty.com/brands/sjaak-s-organic-chocolates" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Sjaak’s</a> organic chocolates help to introduce your friends and family to reputable, sustainable brands that they can feel good about supporting. Smaller, ethical brands are unfortunately up against large, greedy, multi-million dollar corporations that continue to produce cheap goods aimed at winning over customers. We can help ethical, eco-friendly brands to thrive by voting with our dollars for the same values they stand for, each time we shop.&nbsp;<h2>Small Conscious Choices Make a Difference</h2>At Donor360, we believe that consumers hold great power when it comes to determining the direction our world is heading in. That’s why we work hard to form connections with trustworthy, sustainable brands that believe in protecting the environment and providing better futures for all. Each time you make a purchase in a Donor360 eShop or fundraiser, you can rest assured that the product comes from ethical, eco-friendly origins. Practicing conscious consumerism is something we can all take part in. With a little bit of research, a few lifestyle changes, and the dedication to choose better for ourselves and the world, we can all move towards a more sustainable future.

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As consumers, we have the final say over what ends up on store shelves because we control the demand. Practicing conscious consumerism means choosing brands that place importance on conserving the Earth and protecting people, instead of simply making a profit. 

5 Tips to Practice Conscious Consumerism

Donor360 provides the platform, connections, and tools to make it easy for ethical, eco-friendly brands to reach new, highly-qualified target audiences. Our goal is not to gain you one-time customers, but rather foster relationships that will continue to grow and evolve, moving brands closer to their mission of making the world a better place.&nbsp;<h1>Ways to Expand Your Reach On Donor360</h1>Brands that are committed to creating their products in an exceptional way need to reach target audiences that appreciate and support that extra effort. Fair Trade, organic, and eco-friendly products are often more time-consuming and expensive to produce, and the market to sell them is becoming <a href="https://www.wpr.org/organic-produce-sales-grow-so-does-competition-farmers" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">more competitive</a>. Selling your goods on Donor360 opens up new channels to reach highly-motivated target audiences. These audiences include charity networks and supporters, as well as corporates who demonstrate wholesome values and a desire to do good.&nbsp;<h2>Reach New Customers Via Charity Networks</h2>When an organization begins a fundraising campaign through Donor360, they choose ethical products from our curated catalog to sell to their supporters. As the charity promotes the fundraiser to their donors and supporters, a brand’s products are marketed to a new group of potential customers. Charities can also start eShops on their own website where their supporters can always go to purchase products that the charity chooses to sell.&nbsp;Having your brand’s products evangelized by charities means they will be marketed to highly-qualified and passionate buyers - people that are already donating to charity. When these buyers experience a brand that shares their same values, they’ll be more incentivized to buy, continue buying, and share products with their friends and family.&nbsp;Additionally, on the Donor360 platform, a charity’s supporters have the opportunity to start their own campaigns on a charity’s behalf. These individual campaigns are shared through that donor’s personal network of friends, family, and coworkers. This opens up yet another chance for a brand’s products to be shared with an undiscovered or previously unreachable target audience.<h2>Get in Front of Corporate Clients that Share Your Values</h2>Companies and corporations can start ethical corporate gifting campaigns through Donor360. As a part of this service, we work with the company to connect them with brands that share their values in order to send a powerful message to their clients and employees. For example, if one of a corporation’s values is innovation, we would look to connect them with brands who are really challenging the status quo in their industries.&nbsp;&nbsp;We also want to make these connections clear to recipients. Each gift comes with brand highlight cards that outline the specific ways in which the brands are making an impact and a difference in their industries. For example, Counter Culture’s highlight cards include information from their <a href="https://counterculturecoffee.com/sustainability/reports" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Yearly Transparency Report</a>, which shows how they’re working to make the coffee industry a force for good. When products are gifted through a Donor360 corporate gifting campaign, gift recipients experience new products and brand values. The brand highlight card makes it easy for these audiences to find you and make further purchases.&nbsp;<h2>Market Your Brand on the Donor360 Platform</h2>On the Donor360 platform, each brand has its own unique brand page where it can share the great things its are doing. Telling your <a href="https://www.donorthreesixty.com/blog/storytelling-the-best-nonprofit-marketing-strategy" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">brand’s story</a> authentically and effectively is key to standing out amongst other ethical brands. To help you do this, we include value symbols (organic, Fair Trade, sustainable, etc.) on brand pages. Each product is tagged with values as well so charities, corporates, and customers can easily identify the values important to them.&nbsp;<h2>Get Access to New Data</h2>The Donor360 platform includes powerful analytics tools that brands can use to track their progress and success in campaigns. For example, brands are able to see in which particular campaigns and eShops their products are selling the best and which products donors like the most. Companies can track and utilize information on donor trends and behaviors, such as what types of donors like which products, and where these buyers are located.&nbsp;<h1>A Smart and Simple Way to Reach New Target Audiences&nbsp;</h1>One of the best parts of featuring your products on Donor360 is that we provide the connection to charities, organizations, and companies. This means you gain access to their highly-qualified audiences without any additional marketing efforts from you. We have made it simple to share your brand’s mission, vision, and values on our platform to help you form evolving relationships with new target audiences.&nbsp;Sign up today to grow your audience base and discover new target audiences. To get started, contact our Storyteller and Synergist, Kristen at <a href="mailto:kristen@donorthreesixty.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">kristen@donorthreesixty.com</a>.&nbsp;

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Donor360 provides the platform, connections, and tools to make it easy for ethical, eco-friendly brands to reach new, highly-qualified target audiences. Our goal is not to gain you one-time customers, but rather foster relationships that will continue to grow and evolve, moving brands closer to their mission of making the world a better place. 

How Brands Connect with New Target Audiences on Donor360

Many Fair Trade, organic, and sustainable brands have a big heart but small budgets.&nbsp;They have strong morals, convictions, and a passionate drive to work for the greater good, but sometimes lack the capital to grow their businesses aggressively, like so many corporations do. Many Fair Trade and organic brands are small businesses or start-ups that find it hard to know where best to allocate resources to grow their business.&nbsp;The challenge is not that people aren’t interested in buying sustainable products--on the contrary,&nbsp;<a href="http://www.nielsen.com/us/en/press-room/2015/consumer-goods-brands-that-demonstrate-commitment-to-sustainability-outperform.html" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">a report</a>&nbsp;by Neilson showed that 73 percent of Millenials are willing to pay more for a product if it’s sustainable. The struggle comes from the hurdle of spreading brand awareness and growing reach without a big marketing budget like the corporations.Donor360 recognizes that many Fair Trade and organic brands need help getting their products into the hands of consumers, especially when they’re just starting out. One of our driving goals is to help brands that are good for the earth and good for people thrive and grow. If you’re an eco-friendly, sustainable brand, maybe we can help you market your products&nbsp;for free. Read on to find out how.&nbsp;<h2>The Struggle of Marketing for Small, Sustainable Businesses</h2>Deciding where to invest your marketing budget can be overwhelming, especially for small businesses. The&nbsp;<a href="https://www.sba.gov/blog/how-get-most-your-marketing-budget" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">SBA</a>&nbsp;recommends spending somewhere between 6-8% of your revenue on marketing. For startups, they recommend spending between 1-5% of your projected income. In either of these situations, it can be hard to know exactly how much to spend and what channel of advertising will deliver the best return on investment.&nbsp;This investment in advertising is especially difficult because you’re spending on future results that are never guaranteed. Money spent on advertising doesn’t mean you will get a return on that investment. Although advertising is necessary to get your name out there and make more money, it can be complicated and stressful for small and start-up businesses to navigate. Not to mention that for many Fair Trade businesses located outside of the US, language barriers and foreign exchange provide an even bigger challenge.&nbsp;Perhaps the biggest challenge is that those who they are competing against are industry giants, who have almost an unlimited amount of advertising spend available. How is it possible to compete with big businesses when you’re a small, ethically minded enterprise?<h2>Marketing for Free on Donor360</h2>In the most ideal situation, sustainable start-up brands and small businesses would grow their reach and brand awareness organically, without a budget. One way to accomplish this is to expand brand reach via charitable networks for free. Donor360 provides exactly the platform for this. Without spending a dollar, you can have your products promoted by charities and their supporters as they fundraise.&nbsp;<h2>How it Works</h2>When you sign up as a brand partner with Donor360, a few great things happen for your small, sustainable business. First, you will most likely get a higher wholesale price for your products than you would when selling to other stores, like Whole Foods. Second, we provide warehouse space and shipping services for your products, so you’re able to operate as an eCommerce business easily.&nbsp;One of the most powerful aspects of a partnership with Donor360, though, is the network that you’ll tap into. Americans donated over $427 billion to charities in 2018. By enabling charities and their advocates to sell your products in their eCommerce stores and fundraisers, you tap into this massive giving industry.Charities will be able to start fundraisers on Donor360 by selling your products. They will be expanding your reach and promoting your products organically when they share their campaigns on their social media, in their newsletters, and on their website. Supporters of charities will be inclined to purchase your products in order to give to causes they care about, and in this way will become first-time customers of yours.&nbsp;Not only will charities be starting eCommerce stores and fundraisers with your products, but their advocates will also be able to use your products in their campaigns, growing your reach exponentially. All of this happens without you spending a single dollar.&nbsp;<h2>The Benefits of Acquiring First-Time Customers for Free</h2>Attracting first-time customers without spending a dollar is one of the biggest benefits for sustainable brands partnered with Donor360. Getting people to try your products for the first time costs much more advertising spend than enticing a return customer to buy again. The<a href="https://blog.hubspot.com/service/what-does-cac-stand-for" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">&nbsp;average cost</a>&nbsp;of gaining a new online customer is $22, and in general, it costs<a href="https://www.invespcro.com/blog/customer-acquisition-retention/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">&nbsp;5x as much</a>&nbsp;to attract a new customer than to retain an old one.Once an initial sale has been made to a conscious consumer through a fundraiser powered by Donor360, you’ll be able to retarget existing customers, which is easier. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is 5-20%. Marketing to existing customers is not only easier and cheaper, but it also has a higher return on investment. This is because existing customers are<a href="https://www.invespcro.com/blog/customer-acquisition-retention/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">&nbsp;50% more likely to try new products and spend 31%</a>&nbsp;more compared to new customers.<h2>Continuous Building</h2>By partnering with Donor360 and gaining customers for free through charities’ and advocates’ fundraisers, you’ll be able to gain the initial growth and revenue you need as a small or start-up business. After you’ve built up an existing customer base, you’ll be able to retarget with precision and be more confident about how to allocate your marketing spend.&nbsp;By collecting voluntary customer data through Donor360, you’ll be empowered with information about what types of consumers value your types of products. You can use this data to find lookalike customers, instead of taking advertising shots in the dark. Meanwhile, you’ll continue to gain traction and revenue passively via Donor360 campaigns and eCommerce stores.&nbsp;<h2>Ready to Get Started?&nbsp;</h2>Does this sound like something you’d like to try? If you’re ready to partner with Donor360 and start marketing your products without a budget, sign up as a&nbsp;<a href="https://www.donorthreesixty.com/signup" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">brand</a>&nbsp;today.

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Donor360 recognizes that many Fair Trade and organic brands need help getting their products into the hands of consumers, especially when they’re just starting out. One of our driving goals is to help brands that are good for the earth and good for people thrive and grow. If you’re an eco-friendly, sustainable brand, maybe we can help you market your products for free. Read on to find out how.

Market Your Fair Trade & Organic Brand For Free

Ecommerce has become the primary means of shopping for households in the time of coronavirus. Before the pandemic,&nbsp;<a href="https://www.supermarketnews.com/online-retail/online-grocery-sales-grow-40-2020" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">only a quarter of American</a>&nbsp;households had ever shopped for groceries online, but in 2020, that changed to over 50% of households.&nbsp;<a href="https://time.com/5870826/amazon-coronavirus-jeff-bezos-congress/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">Time Magazine</a>&nbsp;reported that in the beginning of the worldwide lockdown, when most businesses were most feeling the strain of shelter-in-place mandates, Amazon exceeded expected growth by several billion dollars.&nbsp;However, as Amazon’s bottom line grows, their ethics and policies have been questioned in regards to the treatment of their employees, their impact on the environment, and how they handle customer data. The EU has even slapped&nbsp;<a href="https://www.cnn.com/2020/11/10/tech/amazon-eu-antitrust/index.html" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">antitrust charges</a>&nbsp;on Amazon’s market dominance.&nbsp;Though eCommerce has become a preferred and necessary means of shopping, many conscious consumers don’t want to support huge corporations like Amazon, eBay, and Walmart. Unfortunately, they have lacked more ethical options. Donor360 seeks to change that, and disrupt the eCommerce industry with what we call ‘Ethical eCommerce.’<h1 class="ql-align-center">What is Ethical eCommerce?</h1>Ethical eCommerce is a heart-based consumerism. Its driving force is kindness and a belief that if we all work together to support people and the globe, we can all thrive. Ethical eCommerce injects community support into day to day shopping by giving profits to charities, rather than big businesses. It supports the globe and people by only trading goods that are good for the planet and for people.&nbsp;Donor360 has strict criteria for its products. Our chocolate is ethically sourced, our&nbsp;<a href="https://www.donorthreesixty.com/blog/why-drinking-fair-trade-and-organic-coffee-matters" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">coffee</a>&nbsp;is fair trade, and even our teddy bears are organic. Ethical eCommerce begins at the environmental, community, and industrial levels. We strive to ensure that any products sold via Donor360 eCommerce stores and fundraisers are eco-friendly and that the entire supply chain supports fair living wages.With Ethical eCommerce, shopping isn’t just about finding what you want, but helping those in need.&nbsp;Donor360 supports charities by connecting consumers to causes with every purchase.&nbsp;When a conscious consumer buys a product from a Donor360 fundraiser or eCommerce store, up to 50% of the cost goes directly to a charity. Customers receive tax refund receipts automatically at checkout.&nbsp;<h1 class="ql-align-center">What’s so important about Fair Trade?</h1><img src="https://donor360-media.s3.amazonaws.com/uploads/img_28-md.jpg">Too many businesses look to get a leg up on the competition through exploitation, corner cutting and outsourcing. It may look harmlessly frugal, but Fair Trade has come to protect exploited workers and farmers from the abuse many corporations have employed.&nbsp;<a href="https://www.gallantintl.com/what-is-fair-trade-in-detail" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">Fair Trade</a>&nbsp;is about creating economic relationships that don’t exploit or disrespect working communities through transparency and cooperation.&nbsp;Donor360 wants to show that online shopping doesn’t have to mean supporting industry giants like Amazon. Our business model has been designed to disrupt and rewrite the rules of eCommerce. Fair Trade can be the model of the future of shopping, rather than the exception to the rule.&nbsp;<h1 class="ql-align-center">How can I be a part of this?</h1>Big businesses are not the focus of Donor360. Ethical eCommerce prioritizes communities in need, and makes helping them as easy as ever. Up to 50% of a purchase can go to a charity, and buyers have the option to&nbsp;add a further donation to their purchases as well.Disruption starts here, and you’re invited.&nbsp;Find a campaign or cause you connect with and buy a product you already need. Read more about supporting a&nbsp;<a href="https://www.donorthreesixty.com/campaign/katemillar" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">student-run animal shelter,</a>&nbsp;and&nbsp;<a href="https://www.donorthreesixty.com/campaigns" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 123, 255);">many other worthy causes</a>&nbsp;on Donor360.