<h2 class="p1">How Donor360 is Revolutionizing Product Personalization for Nonprofits?</h2>Have you ever wondered how nonprofits can personalize products with their brand messages and offer them in their stores? At Donor360, we use cutting-edge AI technology to redefine industry standards rather than just adhering to them. Let's dive into how Donor360 customized items work and how we compare to conventional approaches!Many platforms offer solid personalization options through a few main methods. One way to personalize a product traditionally is to design it oneself, giving the user complete control over the final product by creating it from the ground up using their own unique concepts. Certain platforms ensure a polished and superior design by giving users paid access to professional designers. These designers provide expert design services. Using pre-made templates is an additional choice that allows customers to modify them to fit their needs while maintaining a good balance between usability and customization. Although these methods provide the user flexibility and personalization, they frequently demand a large investment of time and energy.Donor360's creative application of AI raises the bar for product customisation. Here's how we're revolutionizing the customisation of products:<ol><li>AI-Generated Content and Ideas: Our platform uses artificial intelligence (AI) to produce original content and ideas for your products. Whether you want to create accessories, laptop bags, caps, tote bags, drinkware, or apparel, our AI can make written and visual suggestions that complement your brand.</li><li>Personalized Text and images: Artificial Intelligence helps create personalized text and images in addition to concepts. This implies that in addition to having a fantastic appearance, your products will convey a message that appeals to your target market.</li><li>Simple Customization: We provide the same customization options as conventional techniques, but with the extra advantage of AI-powered recommendations. Using one of our templates or starting from scratch, our AI can assist you in adding those special, individual touches that set your items apart.</li></ol><h3 class="p1">Why Choose Donor Three Sixty for Customization?</h3>Selecting Donor360 is committing to a future in which very efficient and simple product customisation is the norm. This is why NGOs adore utilizing our platform:Efficiency: By giving you fast thoughts and suggestions, our AI products save you time and effort.Creativity: AI-generated material opens up a world of creative possibilities.Customization: Make each product unique to your requirements and tastes.Impact: By providing individualized goods that your supporters will like, you can raise more money.<h3 class="p1">Take Part in the Revolution</h3>Donor360 is a revolution in the way nonprofits engage with their supporters through customized products—it's more than simply a platform. We assist you in creating objects that not only have a striking appearance but also convey your individual tale by utilizing AI.Don't pass up the chance to change your approach to fundraising! Find out how the AI-powered personalization offered by Donor360 may improve the store for your nonprofit. To find out more and view real-world instances of our customized goods in use, <a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/">visit Donor360</a>!<a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/signup"><img class="image_resized" style="width:29.19%;" src="https://cms.donorthreesixty.com/uploads/register_9acd9c73fa.jpg" alt="register.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_register_9acd9c73fa.jpg 245w,https://cms.donorthreesixty.com/uploads/small_register_9acd9c73fa.jpg 500w,https://cms.donorthreesixty.com/uploads/medium_register_9acd9c73fa.jpg 750w," sizes="100vw" width="750px"></a>

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Have you ever wondered how nonprofits can personalize products with their brand messages and offer them in their stores? At Donor360, we use cutting-edge AI technology to redefine industry standards rather than just adhering to them. Let's dive into how Donor360 customized items work and how we compare to conventional approaches!

Personalized Products

International Tiger Day is fastly approaching, here is how we at Donor 360 are celebrating! International Tiger Day serves as a reminder of a dire need to protect these magnificent creatures and their habitats. Tigers, living in 13 Asian countries, are nearing extinction because of poaching, illegal wildlife trade, and habitat loss. Over the past century, 97% of their population has disappeared, leaving fewer than 4,000 tigers in the wild. The need to save these animals is urgent, as they now occupy less than seven percent of their original range and still face major threats from human activities.<h2 class="p1">Why does this matter?</h2>According to an article by AZA (Association of Zoos &amp; Aquariums), the International Union for Conservation of Nature have classified tigers “as Endangered, with Malayan and Sumatran tigers classified as Critically Endangered” (AZA, para 1) in their Red List of Threatened Species. In addition, senior advisor of the Wildlife Tracking Alliance, Sara Walker mentions that “‘Tigers are among the most beloved and iconic of the big cats. Therefore, it’s shocking when people learn that three subspecies of tiger are already extinct and that three subspecies—Amur, Sumatran, and Malayan tigers—each have fewer than 500 individuals in the wild’”(AZA, para 2).What could be causing this problem? The tiger population could be going extinct due to many reasons, one of them includes habitat loss. The current rise of deforestation and expanding cities have caused tigers’ natural habitat to be demolished. Moreover, tiger Trafficking/privately owned tigers are also one of the most contributing factors. In the U.S., despite existing protections, the private ownership of tigers, lions, and other big cats remains a serious animal welfare issue. Unethical breeding practices lead to untraceable populations, posing risks to both animal welfare and public safety.In order to seriously combat this problem, the AZA has taken drastic measures, some as follows.<ul class="ul1"><li class="li1">Ending Tiger Trafficking: AZA-accredited zoos and aquariums, non-profits, and over 80 top businesses have joined forces to form the Wildlife Trafficking Alliance, which aims to lower the trade in illegal wildlife and wildlife goods.</li><li class="li1">AZA Tiger SSP Conservation Campaign: This program encourages establishments with AZA accreditation to support six different tiger conservation initiatives in the Amur, Malayan, and Sumatran tiger range states.</li></ul><h3 class="p1">Connection with Donor Three Sixty</h3>At Donor Three Sixty, we are all about supporting animal conservation. We're partnering with Tiger SAFE and other amazing organizations to enhance our efforts. Currently, we have several impactful fundraising campaigns in progress to support vital tiger conservation programs. Through our platform, we're actively raising funds and spreading awareness for these important initiatives, with the goal of making a real difference in preserving tiger populations and their habitats.<h3 class="p1">How can you help?</h3>Want to get involved? Here's how you can pitch in!Donate to support organizations dedicated to tiger conservation—every contribution counts! Additionally, raise awareness by sharing on social media and participating in events to spread the word about the importance of protecting tigers. Together, we can secure a future where tigers not only survive but thrive. Let's celebrate International Tiger Day every day!Source: <a target="_blank" rel="noopener noreferrer" href="https://www.aza.org/connect-stories/stories/tiger-trafficking-threatens-extinction">https://www.aza.org/connect-stories/stories/tiger-trafficking-threatens-extinction</a><a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/signup"><img class="image_resized" style="width:33.01%;" src="https://cms.donorthreesixty.com/uploads/register_9acd9c73fa.jpg" alt="register.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_register_9acd9c73fa.jpg 245w,https://cms.donorthreesixty.com/uploads/small_register_9acd9c73fa.jpg 500w,https://cms.donorthreesixty.com/uploads/medium_register_9acd9c73fa.jpg 750w," sizes="100vw" width="750px"></a> <span style="-webkit-text-stroke-width:0px;cursor:text;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;left:96px;letter-spacing:normal;orphans:2;position:absolute;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;top:291.319px;transform-origin:0% 0%;transform:scaleX(0.888825);white-space:pre;widows:2;word-spacing:0px;" role="presentation" dir="ltr">habitats.

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International Tiger Day is fastly approaching, here is how we at Donor 360 are celebrating! International Tiger Day serves as a reminder of a dire need to protect these magnificent creatures and their habitats. Tigers, living in 13 Asian countries, are nearing extinction because of poaching, illegal wildlife trade, and habitat loss. Over the past century, 97% of their population has disappeared, leaving fewer than 4,000 tigers in the wild. The need to save these animals is urgent, as they now occupy less than seven percent of their original range and still face major threats from human activities.

Tiger Conservation - International Tiger Day

<h2>Donor360's Ideal Donor Profile</h2>In today's competitive nonprofit landscape, reaching the right donors can make all the difference. Traditional fundraising methods often fall short, leaving many organizations struggling to connect with individuals who genuinely resonate with their cause. This is where Donor360 steps in, transforming the fundraising game with our innovative Ideal Donor Profile.<h3>Understanding the Ideal Donor Profile</h3><img src="https://cms.donorthreesixty.com/uploads/know_89da2c1302.jpg" alt="know.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_know_89da2c1302.jpg 245w, https://cms.donorthreesixty.com/uploads/small_know_89da2c1302.jpg 500w, https://cms.donorthreesixty.com/uploads/medium_know_89da2c1302.jpg 750w, https://cms.donorthreesixty.com/uploads/large_know_89da2c1302.jpg 1000w" sizes="100vw" width="1000">At Donor360, we believe that understanding your donors is the first step toward successful fundraising. Our Ideal Donor Profile tool helps you find and target donors who are most likely to support your cause by utilizing AI and cutting-edge analytics. Through the analysis of donor behavior and preferences, we offer you practical insights to better engage and retain your supporters.Furthermore, we collect permission-based donor data from each purchase made on our platform, giving you a clear picture of who your donors are. This information helps you create personalized communication strategies that hit the mark. With Donor360, you can track engagement, see what’s working, as well as tweak your approach for even better results.<h3>Why Donor Three Sixty?</h3><figure class="table" style="width:88.18%;"><table class="ck-table-resized"><colgroup><col style="width:20.74%;"><col style="width:79.26%;"></colgroup><tbody><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/target_bde492e9f6.jpg" alt="target.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_target_bde492e9f6.jpg 156w, https://cms.donorthreesixty.com/uploads/small_target_bde492e9f6.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Targeted Outreach: Through Donor Three Sixty, finding out who to contact and how to capture their interest becomes much easier. By identifying specific characteristics of your ideal donors, you will be able to attract more supporters who are passionate about your cause. This targeted approach not only increases donor acquisition but also boosts donor retention rates.</td></tr><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/custom_0885e9f722.jpg" alt="custom.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_custom_0885e9f722.jpg 156w, https://cms.donorthreesixty.com/uploads/small_custom_0885e9f722.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Personalized Engagement: Donor Three Sixty also allows you to adapt your offerings and messaging to the tastes of your donors. You can make your supporters feel important and appreciated by using anything from customized product recommendations to special email campaigns.</td></tr><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/increase_80b6c62ee2.jpg" alt="increase.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_increase_80b6c62ee2.jpg 156w, https://cms.donorthreesixty.com/uploads/small_increase_80b6c62ee2.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Increased Fundraising Efficiency: Make the most of your campaigns by concentrating your efforts on high-potential donors! Increased revenue for your cause with less work equals greater efficiency.</td></tr><tr><td><figure class="image"><img src="https://cms.donorthreesixty.com/uploads/realtime_e020406d88.jpg" alt="realtime.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_realtime_e020406d88.jpg 156w, https://cms.donorthreesixty.com/uploads/small_realtime_e020406d88.jpg 500w" sizes="100vw" width="500"></figure></td><td style="font-size:16px;text-align:left;">Real-Time Insights: As a Donor Three Sixty user, you can utlilize real-time statistics to get immediate feedback on your fundraising efforts. For improved results, monitor what's working and quickly modify your tactics.</td></tr></tbody></table></figure>In addition, setting up your eCommerce store with Donor360 is very fast and efficient. You may begin selling a carefully chosen assortment of fair trade, organic, and ethically sourced goods in a matter of minutes. Together with 30–50% of every sale, nonprofits also receive 100% of any additional funds donated at the time of purchase. We take care of all the minute aspects, such as order fulfillment and processing, so you can concentrate on your goal.<figure class="image image-style-block-align-left"><img alt="shop1.jpg" src="https://cms.donorthreesixty.com/uploads/shop1_fdd8b301be.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_shop1_fdd8b301be.jpg 237w, https://cms.donorthreesixty.com/uploads/small_shop1_fdd8b301be.jpg 500w, https://cms.donorthreesixty.com/uploads/medium_shop1_fdd8b301be.jpg 750w, https://cms.donorthreesixty.com/uploads/large_shop1_fdd8b301be.jpg 1000w" sizes="100vw" width="1000"></figure>Peer-to-peer fundraising campaigns are another service we provide. With them, your advocates can make customized movies and pictures, distribute them to their networks, and collect money for your cause. Donor360 will take care of everything for you.<h3>Join Donor Three Sixty!</h3><blockquote>Donor360 is a movement rather than just a platform. Our goal is to facilitate significant connections between donors and organizations such as yours. We make sure your fundraising efforts are more successful and meaningful by utilizing data and analytics.</blockquote>Don't pass up the opportunity to transform your approach to fundraising. Learn how to target the ideal donors and accomplish your goals with the aid of Donor360's Ideal Donor Profile. For more information and to sign up, visit Donor360!<a target="_blank" rel="noopener noreferrer" href="https://www.donorthreesixty.com/signup"><img class="image_resized" style="width:26.09%;" alt="register.jpg" src="https://cms.donorthreesixty.com/uploads/register_9acd9c73fa.jpg" srcset="https://cms.donorthreesixty.com/uploads/thumbnail_register_9acd9c73fa.jpg 245w, https://cms.donorthreesixty.com/uploads/small_register_9acd9c73fa.jpg 500w, https://cms.donorthreesixty.com/uploads/medium_register_9acd9c73fa.jpg 750w" sizes="100vw" width="750"></a>

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In today's competitive nonprofit landscape, reaching the right donors can make all the difference. Traditional fundraising methods often fall short, leaving many organizations struggling to connect with individuals who genuinely resonate with their cause. This is where Donor360 steps in, transforming the fundraising game with our innovative Ideal Donor Profile. 

Changing the Game for Nonprofits with the Ideal Donor Profile

Donor360 provides nonprofits and advocates a modern method to effectively fundraise for all kinds of causes. Donor360’s unique approach combines the concepts of GoFundMe and Amazon with a curated catalog of exclusively ethical, organic, Fair Trade, and cruelty-free products. The platform is an ecosystem where nonprofits, advocates, conscious-minded corporations, and forward-thinking brands can all benefit from one another.&nbsp;<h1>Over $14,000 of Ethical Goods Sold in Just a Few Days</h1><a href="https://www.savingpenguins.org/shop" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Saving Penguins</a> is a nonprofit whose mission is to save the rapidly declining population of African Penguins. They created their Donor360 fundraising eShop in 2022 and are already seeing massive success. In just a few days, Saving Penguins was able to raise over $14,000 for their African Penguin Nest Project. In their eShop, they sell exclusive, branded, organic apparel and plush toys, as well as specially-designed penguin nests to raise money to save African Penguins from extinction.Each time a supporter purchases an organic cotton t-shirt, Saving Penguins receives 50% of the purchase price. When supporters purchase an organic cotton penguin plushie, the organization receives 100% of the product value. The funds are sent directly to the Dallas Zoo, which funds the African Penguin Nest Project.&nbsp;Penguin lovers are also able to sponsor specially-designed “penguin nests,” that are made to <a href="https://edition.cnn.com/2023/02/23/africa/african-penguin-nest-project-c2e-spc-intl-scn/index.html" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">mimic the nests</a> penguins use in the wild. Because of the changing climate and human involvement, the natural material that African Penguins used to build their nests is no longer available. Conservationists spent years designing man-made nests that could provide a safe and comfortable home for penguins to breed and live in. These homes are now saving many penguins from perishing in the harsh, hot South African climate, and hopefully will help bring the penguins’ dwindling population back from the brink of extinction.&nbsp;<h2>Fundraising Made Easy</h2>Saving Penguins is just one example of how Donor360’s unique approach to fundraising can make a huge difference for nonprofits and their projects. Donor360 is completely free to use, making it an extremely powerful and accessible tool for fundraising. Setting up a shop takes only a few minutes, and shops can be embedded directly into an organization’s website. If you are ready to start earning more funds for a cause you care about, register today and open a new avenue of fundraising through ethical eCommerce.&nbsp;

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Donor360 provides nonprofits and advocates a modern method to effectively fundraise for all kinds of causes. Donor360’s unique approach combines the concepts of GoFundMe and Amazon with a curated catalog of exclusively ethical, organic, Fair Trade, and cruelty-free products. 

eShop Highlight: Saving Penguins 

Here are step by step instructions to embed a YouTube Short video url into a campaign/eShop: <ol><li>Go to your Short video on YouTube.</li><li>Click the share button &amp; copy the Short video link or URL or&nbsp;Copy the URL from the address bar directly.</li><li>Open any editor or notepad or new tab window on your browser (to prevent it from directly opening in-app) and&nbsp;Replace "Shorts" with "Watch" on the URL.</li><li>When it opens as a regular video click on the share button again and click on the Embed. After that copy url code and paste the same into your campaign/eShop video url field.</li></ol> That’s it, you’re good to go :)

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Learn converting YouTube Short video into a embed url that works on your Campaign/eShop on Donor360

Embed YouTube shorts into a campaign/eShop

<h1>How to Start Your Teddy Bear Drive on Donor360</h1>Starting a teddy bear and toy drive on Donor360 is incredibly easy. Begin by heading over to <a href="http://www.donorthreesixty.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">www.donorthreesixty.com</a> and sign in to your account dashboard. If you don’t have an account already, make sure to sign up first.<h2>1. Start a New Campaign</h2>Once you’ve signed in and are on your dashboard, click Start New Campaign. First, you’ll choose what charity you want to support. With Donor360, you can support any of the 1.6 million registered local or national charities in the United States. You’ll need to enter the charity’s exact name or EIN. If you don’t know it, you can find it on <a href="http://www.guidestar.org" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">www.guidestar.org</a>.&nbsp;<h2>2. Design Your Campaign Page&nbsp;</h2>Donor360 provides beautiful, ready-made campaign pages. Our campaign builder allows you to see how your campaign will look as you edit it in real time. As you input information on the left of the screen, you’ll see the content populate on the right.&nbsp;<h3>Add Descriptive Details</h3>Under the Details tab, you can enter some basic information about your holiday teddy bear drive. Here you will choose a name for your campaign, for example Holiday Teddy Bear Drive Benefiting the Children of Louisville. You’ll be able to create your own campaign URL. We recommend picking something easy to remember so people can find your campaign directly.&nbsp;Next, you’ll pick the monetary goal for the drive. Remember that 30% of the teddy bear or plush toy price will go to the chosen charity and donors will also have the option to add a cash donation when they check out. You can decide how/when your campaign will end - either on a set date or when a certain dollar amount is reached. You can check the charity’s website to see if they need in-kind donations for the holidays by a certain date.The last step on the details page is to tell people about your drive by adding a description. This is your opportunity to give some details about the charity you’re supporting and get donors excited about the cause. If you’d like, you can also add a video here to give supporters an inside look at the nonprofit’s work and goals.&nbsp;<h3>Add Engaging Media</h3>In the Media tab, you have the option to add 1-5 photos that show what your fundraiser is all about. With the charity or organization’s permission, you can use photos from their website to highlight the specific cause you’ll be raising money for. Another option is browsing for stock images online or using photos from past teddy drives you have done.&nbsp;To make your campaign really pop, you can add a video to give donors a look at who they will be helping. If you can’t find a video from the organization on YouTube or Vimeo, you can record a short clip describing why this charity would benefit from donations and why it’s close to your heart. When finished, just add the video’s YouTube or Vimeo embed code to your description to bring it to life.&nbsp;<h2>3. Choose Your Favorite Plushies to Collect</h2>Now, it’s time for the fun part! Take a scroll through the Products tab to choose which plush toys you’d like to include in your holiday campaign. You’ll find all sorts of critters from bears to monkeys to turtles! All plushies are made by <a href="https://www.bearsforhumanity.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Bears for Humanity</a> and are organic, Fair Trade and eco-friendly. To make things even sweeter, each time a bear is purchased, Bears for Humanity will donate a second bear to a child in need. <img src="https://cms.donorthreesixty.com/uploads/2_8a93e70812.jpeg"><h2>4. Check and Submit</h2>Before you submit your campaign details for approval, have a look over everything to make sure it looks right on the campaign preview. Once you’ve got everything looking the way you want, click Submit Details. Your campaign will be reviewed by our team and approved within 24 hours.&nbsp;<h2>5. Set Up Donation Configuration</h2>Directly after you submit your campaign for approval, you’ll be able to set up shipping details in Donation Configuration. To have toys delivered directly to the charity, toggle on the Ship for Free to Charity option. When the order is shipped directly to the charity’s address, donors will receive a tax receipt for their entire order.&nbsp;If you have any questions about setting up or running your teddy bear or toy drive with Donor360, feel free to reach out to sneha@donorthreesixty.com.

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Starting a teddy bear and toy drive on Donor360 is incredibly easy. It's as easy as Register > Create > Share. Learn how to create and share your own Teddy Bear Drive today.

How to Start A Teddy Bear Drive on Donor360

Search engine optimization, or SEO, involves making changes to a website’s design or content in order to attract more organic search traffic. Strategic and consistent use of SEO builds your website’s credibility and authority, giving the website a better chance of ranking high in search results. More organic search traffic means that a nonprofit’s mission, stories, and goals will be on display for more potential donors, volunteers, and advocates.&nbsp;<h1>Why Strong SEO for Nonprofits is Essential</h1><img src="https://cms.donorthreesixty.com/uploads/Adobe_Stock_236987927_40db808084.jpeg">With <a href="https://gs.statcounter.com/search-engine-market-share#monthly-201803-201903-bar" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">over 90%</a> of the search engine market value, Google has enormous potential to connect nonprofits to current and future supporters. It’s no surprise with the massive amount of searches that Google receives, it has become a very competitive space. Nearly <a href="https://www.searchenginejournal.com/google-first-page-clicks/374516/#close" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">30% </a>of Google users will click on the first organic search result that comes up, compared with just 2.5% of users that may click on the tenth post. Very few users will ever continue onto the second page of results. The fight to rank in the top posts leads websites to use paid services like Google Ads, which allow websites to pay to put ads on their content in exchange for better rankings.<h2>4 Tips to Boost Your Nonprofit’s SEO</h2>Most nonprofits and charities likely do not have endless funds to pour into their SEO strategy. The good news is a solid SEO strategy doesn’t have to involve paid ads. Choosing the correct keywords, building high-quality content, building backlinks, and optimizing for user experience all can help to drive more free, organic traffic to your cause.&nbsp;<h2>1. Keywords</h2>Keywords allow you to strategically direct your content to a motivated audience that wants to know more about your organization’s cause. There are many tools available that can help you choose the best keywords to use to create content. Various factors are involved when determining whether or not to use a keyword, but two of the most important are search volume and competition. Search volume gives a good indication of how many people are currently searching for a keyword, and a competition or difficulty score will tell you how much content around that keyword already exists.&nbsp;When planning content, create a list of potential keywords then run them through free sites like <a href="https://serpstat.com" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Serpstat</a> to determine search volume and competition level. Once you have a list of good keywords that have the potential to rank, you can use them to create content for your website pages and blog. Blog articles can be built around individual keywords or you can go back in and add keywords to previously written articles. Keywords should also be used in titles, headings, and subheadings when appropriate. If you are having trouble coming up with potential keywords, try putting another keyword into <a href="https://keywordtool.io/google" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">keywordtool.io</a>, which will generate a list of related keywords or phrases.&nbsp;<h2>2.&nbsp;Create Quality Content&nbsp;</h2>Every day Google is getting smarter at determining how well a website’s content is able to answer users’ questions and concerns. While keywords provide a roadmap that content can be built around, it’s important that the content is useful, accurate, and informative. When planning new blogs, have a look at similar posts that are currently ranking well on Google. In your article, try to fill in any content gaps that these articles may have missed. If possible, it’s always a good rule of thumb to write an article with a larger word count than the current highest-ranking articles.&nbsp;<h2>3. Use Backlinks to Boost SEO&nbsp;</h2>The correct keywords will guide you to write sought-after content. Providing thorough and engaging articles based on these keywords will help your organization’s articles rank high in search results. Once content begins to rank, supporters, advocates, journalists, and related organizations can link directly to your nonprofit’s articles on their own websites and in their blogs.Backlinks can help to expand an organization’s name, mission, and goals to new audiences and increase the chances of connecting with motivated donors or supporters. They also boost your credibility within google’s algorithm. Over time, building up high-quality backlinks from trusted websites with authority will help <a href="https://www.digitalmarketing.org/blog/how-to-increase-website-traffic-and-use-backlinks#:~:text=Backlinks%20help%20websites%20increase%20their,actually%20increase%20your%20website%20traffic." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">drive traffic</a> to your organization’s content as well. To help create more opportunities for backlinks, nonprofits can offer to write guest blogs for similar organizations or related websites, as well as invite guest writers to write for their blogs.<h2>4. Optimize Your Website</h2>A website should be easy and straightforward to navigate. A site map can help lead visitors to find engaging, accurate, and thorough content. The content provided should accurately reflect the keywords chosen. It can also be of great benefit to consider optimizing a website for different types of devices. <a href="https://www.businessnewsdaily.com/7808-google-search-ranking-mobile.html" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Mobile optimization</a> is especially important these days, as so many people use their phones to work, communicate, and connect. Factors such as <a href="https://www.searchenginejournal.com/google-speed-update-is-rolling-out-now-for-all-users/260293/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">website speed</a> also impact your website’s ability to rank well.&nbsp;<h2>Grow Your Organization’s Reach with Strategic SEO&nbsp;</h2>SEO strategy is multi-faceted and always evolving. There are ways to optimize searchability for an organization’s website, social media, email, and whatever other outlets they use to provide content to supporters. If done correctly, optimizing SEO for separate channels can have a compounding effect since vital keywords will be shared throughout an organization’s media and marketing materials. Over time these small practices can lead to new relationships with donors and volunteers as well as stronger bonds with current supporters.&nbsp;

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Search engine optimization, or SEO, involves making changes to a website’s design or content in order to attract more organic search traffic. Strategic and consistent use of SEO builds your website’s credibility and authority, giving the website a better chance of ranking high in search results. More organic search traffic means that a nonprofit’s mission, stories, and goals will be on display for more potential donors, volunteers, and advocates. 

4 Factors That Boost SEO for Nonprofits

There are many channels available to nonprofits to communicate and interact with their supporters. It is important to tell your <a href="https://www.donorthreesixty.com/blog/storytelling-the-best-nonprofit-marketing-strategy" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">nonprofit’s story</a> through different platforms in order to connect with supporters whose donations habits vary. YouTube is a channel that takes some time to establish, but once up and running it can be of huge benefit to nonprofits and charity organizations. Whether you are looking to expand your nonprofit’s advocate and donor base, market for an upcoming fundraiser, or keep supporters engaged and inspired, YouTube has a lot to offer.&nbsp;<img src="https://cms.donorthreesixty.com/uploads/Adobe_Stock_330161857_2c69b5af3e.jpeg"><h1>YouTube: Modern Marketing for a Nonprofit&nbsp;</h1>Nearly <a href="https://socialimpact.youtube.com/why-youtube/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">a third of all </a>internet users regularly watch YouTube videos. Video has a unique ability to engage people and can be a powerful tool for storytelling. YouTube is accessed by people across many different demographics, including students, professionals, teachers, parents, and everyone in between. The platform offers a way to share content that informs, teaches, and inspires, as well as a way to open direct lines of communication with one’s audience. Youtube is free to use, and if used correctly can actually be of huge financial benefit when marketing a nonprofit.<h2>1. Tap into an Enormous Pool of Potential Supporters&nbsp;</h2>Nearly <a href="https://socialimpact.youtube.com/why-youtube/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">1.5 billion</a> people use YouTube each month. YouTube is more than another social media channel, it is an enormous search engine that can connect a nonprofit to motivated supporters. YouTube reaches more people between the ages of <a href="https://socialimpact.youtube.com/why-youtube/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">18 and 34</a> than any U.S. cable network. Young adults of this age group live large parts of their lives online and are big consumers of social media. It's no surprise that they also <a href="https://www.charitableimpact.com/blog/differences-in-giving-by-generations/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">prefer to go online</a> to connect with and donate to their favorite charity organizations. YouTube offers a great way to effectively communicate with this large, motivated audience of volunteers, donors, and advocates.&nbsp;Viewer engagement for posts on Instagram or Facebook generally peaks very quickly and then quickly loses traction. YouTube videos, on the other hand, tend to gain more interest over time. Nurturing a community on YouTube is a commitment, however, during this period of growth, sharing content builds trust with supporters and creates a sense of unity among viewers. As you share your nonprofit’s mission, triumphs, and challenges, supporters, and volunteers gain valuable insight into an organization’s dedication to its cause and how they can fit into that purpose.<h2>2. Supporters can Donate Directly from YouTube</h2>The <a href="https://socialimpact.youtube.com/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">YouTube Social Impact</a> program was created to support nonprofits using YouTube to market for their causes. The program includes vital information on how to use YouTube effectively as a tool for marketing for a nonprofit, as well as stories of other nonprofits who are currently using YouTube to create a bigger impact. A nonprofit’s supporters are able to make <a href="https://socialimpact.youtube.com/how-to/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">direct donations</a> from the organization’s videos. YouTube also equips nonprofits with special “Link Anywhere” cards that enable them to link to any URL. These tools give nonprofits the ability to use their content to its fullest when it comes to driving motivated donors to give. For organizations that build up a large following, YouTube ads can be inserted into videos creating yet another stream of income for the nonprofit’s mission.<h2>3. YouTube Allows You to Communicate Directly with Supporters</h2>Video offers a unique way to connect with an audience on a deeper emotional level. Sharing videos of the work your organization is doing gives supporters an inside look at who or what benefits from the program and why it is so necessary. Sharing regular content of a program’s progress shows supporters that their donations are making a difference and reinforces why they continue to donate their money or time to the cause. The comments section allows supporters to share stories, ideas, and motivation behind their dedication to the organization. This sharing of ideas builds a sense of community among donors and the nonprofit and helps supporters feel personally connected to the cause.<h2>4. Video is a Powerful Way to Tell a Story</h2>Video has been a powerful marketing tool for a long time as it enables viewers to connect on a deeper emotional level than images, text, or audio alone. Nonprofits are beginning to tap into this previously lesser-used medium to connect with supporters, donors, and advocates in an innovative way. Video can be used to give a complete picture of a nonprofit’s work. While written stories or testimonials are powerful, video allows for an inside look that lets viewers connect emotionally with the story they see. If possible, try to include videos of the population, place, or people that are impacted by your nonprofit's program, including personal testimonials when appropriate. In this <a href="https://www.forbes.com/sites/forbesnonprofitcouncil/2021/04/26/10-ways-nonprofits-can-leverage-visual-storytelling/?sh=1569b12389ec" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">article</a>, 10 leaders from Forbes Nonprofit Council discuss why video is so impactful for a nonprofit’s audience and engagement rate.&nbsp;<h2>Create Deeper Connections with Your Nonprofit’s Audience</h2>In the end, a nonprofit’s audience is one of its most valuable assets. Without a motivated base of support, it would be very difficult for nonprofits and charity organizations to accomplish their goals. Taking the time to expand and nurture an audience pays off in more ways than one. Aside from increasing donations, channels like YouTube can also help a nonprofit connect with new volunteers and advocates, share ideas and stories, as well as communicate and maintain relationships with supporters.

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There are many channels available to nonprofits to communicate and interact with their supporters. It is important to tell your nonprofit’s story through different platforms in order to connect with supporters whose donations habits vary. YouTube is a channel that takes some time to establish, but once up and running it can be of huge benefit to nonprofits and charity organizations. Whether you are looking to expand your nonprofit’s advocate and donor base, market for an upcoming fundraiser, or keep supporters engaged and inspired, YouTube has a lot to offer. 

4 Reasons to Use Youtube when Marketing for a Nonprofit

At Donor360, we connect donors to causes that matter through our innovative, ethical eShops. We are always looking for new ways to improve user experience on our platform - more movement in our eShops means more funds raised for causes that matter.&nbsp;Recently, we added upgrades to our eShops based on feedback from our customers. These upgrades give fundraisers more control over the look and feel of their eShops. If your organization has been searching for new nonprofit fundraising ideas, there has never been a better time to start a Donor360 eShop.<h1>The New Donor360 eShop: A Powerful Nonprofit Fundraising Idea</h1><img src="https://cms.donorthreesixty.com/uploads/Screen_Shot_2022_05_06_at_2_13_17_PM_614d6a7c1d.png" width="718" style="display: block; margin: auto;">A Donor360 eShop gives charities and nonprofits the power to connect to networks of motivated donors. Our eShops are now even more customizable so that they can echo the branding of your nonprofit, brand, or corporation. New banner options are now available, as well as updated shortcuts to enhance user experience on the platform.&nbsp;<h2>Sell from your Website with a White-labeled eShop</h2>One of the most exciting capabilities of the new eShops is the option to white-label your eShop to match your website’s branding. Our eShop embed code automatically pulls your website’s fonts, styles, and colors so that it matches your website seamlessly. You can create your own store on the eShop builder in a matter of minutes and have it up and running in no time, with no need to buy or store inventory. It’s truly the easiest way for charities to start stores of their own.&nbsp;<h2>Tell Your Story with Customizable Banners</h2>No matter how you choose to host your eShop, you have the option to add an engaging banner image that can also be customized. You can now choose the display size of your banner image; small, medium, or full-page, to tell your story best. You can also add a customizable color overlay to tie into your company or nonprofit’s color scheme. If you don’t utilize banners on your website, or if you already have a banner in your website’s header, you can turn off the banner option.<h2>Engage Donors with Videos about Your Cause</h2>To give donors a firsthand look at the programs or projects your charity is currently working on, you can add a YouTube or Vimeo video to your eShop page. You can choose to have the video play immediately when someone opens the eShop page, or you can include a play button that will be displayed on the eShop banner. If you choose to use the play button, you’ll be able to customize the text on the button. If you choose this option, try using something intriguing for your button text. Something like “Recent Donation-Sponsored Rescues” would work well for a Humane Society. This is a great way to engage customers and show them exactly what programs their donations will go towards.<h2>Drive More Sales with Improved Customer Experience</h2>We have also updated the filter menu to make it simple for customers to shop according to their unique preferences. The filter menu is now hidden and will pop out when clicked on, making the eShop page less cluttered but easy to navigate. Filters include options like product category or brand, which make it easy for customers to find exactly what they are looking for.&nbsp;<h2>Attract Attention with Key Product Values&nbsp;</h2>Once you’ve set up the design of your eShop, you can choose which ethical and eco-friendly products you’d like to include in your fundraiser. When choosing your products, you’ll notice we’ve added tags like “Certified Fair Trade” and “Certified Organic.” These value proposition tags help conscious customers shop easier by quickly connecting with the ideals that are important to them. Ethical product values create an added incentive for customers to make repeat purchases of products they frequently use, like Fair Trade coffee or organic chocolate.&nbsp;<h2>Encourage Donations with Automatic Add</h2>Your eShop cart will now automatically include a $50 added cash donation that invites customers to amplify their impact. The cash donation can be increased, or of course removed, depending on customer preference. By including the cash donation in the cart automatically, customers are more likely to continue with the cash donation with their purchase.&nbsp;<h2>Track Your Donations &amp; Orders on the Dashboard</h2>Our eShop dashboard is new and improved to easily track your donations and sales. We have included powerful analytic tools so you can continually optimize your shop. On the dashboard, you can see how much your eShop has made in a week, month, or year, as well as how many overall units have been sold. This information gives you the power to adjust your product offerings based on what donors like best, or even start fundraisers around specific products that do well in your eShop.&nbsp;<h2>Make a Difference with Donor360</h2>At Donor360, we pay careful attention to our customers’ feedback and work hard to make improvements accordingly. We want to help you make a difference in the world, whether it is on the local, national, or global level. A Donor360 eShop is a powerful way to ignite change and connect with others who want to help. Now with new and improved upgrades, our eShops are ready to help you raise more funds than ever for the causes you care about.&nbsp;To get started with an eShop today, register at donorthreesixty.com/signup.&nbsp;

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At Donor360, we connect donors to causes that matter through our innovative, ethical eShops. Recently, we added upgrades to our eShops based on feedback from our customers. These upgrades give fundraisers more control over the look and feel of their eShops. If your organization has been searching for new nonprofit fundraising ideas, there has never been a better time to start a Donor360 eShop.


Nonprofit Fundraising Ideas: New Donor360 eShops that Match Your Website

Donor360 eCommerce fundraisers help to raise funds for worthy causes while supporting ethical, eco-friendly brands. This can be a real selling point when raising money for a cause. You’re not just asking for people to donate—you’re inviting them to buy products from ethical brands, and support a cause in the process! The key is to know how and where to share your fundraiser for maximum engagement.&nbsp;<h1>Ways to Share Your Fundraisers for Nonprofits</h1>Think of sharing your fundraiser as an opportunity to educate and excite supporters about the many ways that the campaign is doing good in the world. When telling people about your fundraiser, think about it as sharing a story. Give details about the ways that the charity is making a difference, and share stories about specific people, animals, or ways they’ve helped. You can also share facts and figures from the brands you’ve chosen to vend in your fundraiser. Have a look at their <a href="https://www.donorthreesixty.com/brands" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">brand page</a> on Donor360 to find out their specific impacts.&nbsp;&nbsp;Below are some fun ideas of where to share your next fundraiser. All the different sharing options will have slightly different ways to share best, but always keep in mind to speak to peoples’ hearts and emotions!&nbsp;When choosing where to share your campaign, think about who you want to reach and choose a way that makes sense for them. For example, young adult donors are more <a href="https://doublethedonation.com/tips/matching-grant-resources/nonprofit-fundraising-statistics/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">inspired to give</a> through social media, while older generations respond better to emails.<h2>Create a Facebook Group or Event</h2>A Facebook group or event page can be a great place to grab your friends’ attention and build excitement around your cause. Here, you can invite people who you think will resonate with your cause and ask them to invite their friends as well. You can post updates about how your fundraiser is doing, remind people to keep giving and share special details about products or the cause. Make sure your campaign link is clearly visible on the page and invite the group to share the link on their social media as well.&nbsp;<h2>Share Your Fundraiser on Linkedin</h2><h2><img src="https://cms.donorthreesixty.com/uploads/Adobe_Stock_321173311_Editorial_Use_Only_b2f8a3a9a9.jpeg" width="399" style="font-size: 13px; display: block; margin: auto;"></h2>Sharing your fundraiser on Linkedin will give your professional network an opportunity to contribute to your fundraiser. If you have added things like seed pencils and organic coffee to your eCommerce fundraiser, you can invite corporations or businesses to buy some office supplies from your fundraiser. Getting businesses involved can be a good way to increase the number of donations and orders you receive because they may be able to afford larger orders than individual donors.&nbsp;<h2>Get Your Co-workers Involved&nbsp;</h2>Instead of just asking your coworkers to support your fundraiser, you can ask them to fundraise with you! You can use fundraising as a teambuilding exercise by creating teams and seeing who can raise the most money. You can also ask your office manager if they can purchase some office supplies from your fundraiser.&nbsp;&nbsp;<h2>Write the Fundraiser Link in Interesting Places</h2>The advertising industry tells us that the more times someone sees your brand’s image, the more likely they are to remember and come back to it. Get your fundraiser out and in front of as many people as possible by displaying your link everywhere! Hang up posters around town, ask local businesses to display the fundraiser information to their guests, or create stickers to be passed out.&nbsp;<h2>Share Your Fundraiser in Facebook Groups&nbsp;</h2>Facebook groups are a great place to connect with others who support the same cause or share similar values. Search for groups in your local area that may be interested in participating in your fundraiser or even collaborating. National and global groups can also provide huge audiences of potential supporters.&nbsp;&nbsp;<h2>Create a Pin</h2><img src="https://cms.donorthreesixty.com/uploads/Tcho_Chocolate_s_Impact_shows_10_000_donated_per_year_to_the_African_Cocoa_Initiative_II_6b5cf5af8f.png" alt="Tcho Chocolate's Impact shows $10,000 donated per year to the African Cocoa Initiative II" width="363" style="display: block; margin: auto;">Use an eye-catching photograph or graphic about your fundraiser or cause and pin it to Pinterest. Remember that Pinterest is visual, so make sure that your pin is attractive and engaging. You could use a fact that has something to do with your cause or a picture of the amazing products with a statistic about how they are ethically made. You can make more than one Pin, and use different tags to get them seen across many boards. Link the Pin to your fundraiser so people can immediately find out more and have the chance to shop and support.&nbsp;<h2>Team Up with the Brands You Feature in Your Fundraiser</h2>In your Donor360 fundraiser, you’ll have the chance to include goods like <a href="https://www.donorthreesixty.com/brands/tcho" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Fair Trade chocolate</a> and <a href="https://www.donorthreesixty.com/brands/grounds-and-hounds-coffee-co" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">organic coffee</a>. The brands on Donor360 are committed to doing good by the Earth and its people, and their customers are as well. They more than likely would love to help you with your fundraiser. You can reach out to the brands you’re featuring and ask them to feature your campaign on their social media, in their next newsletter, or on their website.&nbsp;<h2>Make Flyers with QR Codes&nbsp;</h2>It’s important to make your fundraiser as easy as possible to find. Using QR codes on flyers, posters, and even stickers will make it super easy for people to reach your fundraising page. There are many sites that generate QR codes for <a href="https://www.qrcode-monkey.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">free.</a>&nbsp;<h1>Encourage Your Network to Start Fundraisers of their Own&nbsp;</h1>Sharing your fundraiser with friends, family, coworkers, and employees will help you make the biggest impact. You can amplify this by asking everyone who donates to start fundraisers of their own. Every time someone new starts a fundraiser, the tree supporting the cause gets a bit bigger and its branches touch more people. By powerfully sharing the cause you care so much about, you can ignite a movement of people who care and want to make a difference as you do.&nbsp; To start your own eCommerce fundraising campaign for a cause you care about, <a href="https://www.donorthreesixty.com/signup" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">register here.</a>&nbsp;

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Online fundraisers for nonprofits are a popular way to raise money for causes, but it can be hard to know where and how to share fundraiser pages to attract attention. It's disheartening to start a fundraiser, only to have it fall short of its goal. 

How do you get people excited about donating? With so many things going on online, how can you get attention for your fundraiser? 

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How and Where to Share Online Fundraisers for Nonprofits