If you have ever held a fundraiser, collected donations, or tried to raise awareness about an important cause, you know the time and energy required to successfully reach motivated donors and advocates. As such, it’s vital to know who is contributing to your charity and maintain contact with them. 

When running a fundraising campaign through Donor360, you gain access to new donor data sets from every sale and campaign contribution. Donor data is collected with supporters’ consent then stored on your Donor360 dashboard as an evolving, evergreen DonorBase and DonorTree. These unique tools provide vital information to use in future fundraising or marketing campaigns. 

Privacy Law Compliance

When people donate through third-party sites like Facebook, Instagram, AmazonSmile, or GoFundMe, privacy laws like the CCPA prevent you from accessing their data or contacting them during future campaigns, even though they may be interested in contributing. Protecting your donor’s personal information is important, but these laws make it impossible for organizations to see who is making donations on third-party sites. 

However, keeping in contact with previous donors is vital. Donors who make recurring monthly donations donate around 440% more in their lifetimes than one-time donors. When supporters shop and donate on a Donor360 eShop or eCommerce fundraiser, they are given the opportunity to share their contact information with you. This voluntary opt-in gives you the chance to continue a relationship with these donors in future campaigns. In fact, studies show that many people don’t mind their data being used if it means they see more things that interest them. 

Smart Nonprofit Marketing Strategies for Maximum Impact 

When your nonprofit, charity, or organization signs up on donorthreesixty.com, you gain access to powerful marketing tools that will change the way you raise funds, connect with new donors, and communicate with motivated supporters. Our unique combination of eCommerce and charitable giving coupled with powerful analytics make it simple to not only find new, loyal donors but also to stay in contact with them and form lasting, evolving relationships. 

With your DonorBase, you can create a growing network of past donors that can be retargeted for future campaigns. Your DonorTree will help you utilize important information about your donors, allowing you to make more efficient and meaningful decisions when it comes to who you want to target for a specific campaign. Donor360 also makes it easy for your donors to start their own campaigns on your behalf, growing your network reach even further.

1. Build your DonorBase to Retarget Motivated Supporters 

According to AFP Global, charitable donations increased by 7.3% from 2019 to 2020, but donor retention rates continue to drop for most nonprofits (from 45% to 43% from 2019 to2020.) Charities’ inability to effectively and innovatively retarget motivated donors exacerbates this issue. This is where your DonorBase comes in. Your Donor360 DonorBase allows you to keep a growing data pool of past donors who have supported you on any eShop or eCommerce fundraiser that has benefitted your organization, no matter who started the fundraiser or eShop. 

 You’ll be able to see how much each donor gave, what eShop or eCommerce store they purchased from, what they bought, and more. These data points can help you in retargeting donors. For example, you might want to reach out to anyone who has bought coffee from an eShop or eCommerce fundraiser and let them know they can sign up for a monthly coffee subscription where 30% of the purchase price goes to you. 

2. Grow a DonorTree for More Meaningful Connection with Donors

Once your DonorBase has built up some traction you’ll begin to see your DonorTree grow. The DonorTree keeps track of important donor information (with their permission, of course,) like employers, charity connections, who has started campaigns on your behalf, who are high-level donors, etc. 

The DonorTree can help you make more informed, impactful decisions by pointing out connections you may have otherwise missed. For example, if you see that someone who works at Google started a campaign to support you and five other people from Google contributed to the campaign, you may want to reach out to them to start a corporate giving campaign on Donor360 to benefit you. 

3. Expand Your Network by Converting Donors to Advocates

Another great feature of the Donor360 platform is that your supporters have the power to start their own campaigns on your behalf. In order to grow your DonorBase, you might want to reach out to anyone who has shopped on an eShops or fundraiser benefiting you and ask them to start campaigns of their own. 

Everyone who contributes to those campaigns will have the same opportunity to opt-in and share their contact information with your organization, thus growing your DonorBase and DonorTree even more! When a donor starts a campaign to support your charity or nonprofit, you gain access to new supporters you may have never come in contact with.

4. Leverage Relationships with Brands

If a brand has already started an eShop to benefit you, you will get access to those who shop with them: a whole new group of contacts from that brand's network. You can work with them closely to see how you might partner for particular campaigns or send out dual-branded emails. 

Another option is encouraging brands you know to start campaigns or eShops benefiting you. If an ethical product brand has supported you in the past via donations, they’re a great candidate. Now, instead of just receiving their donations, you’ll gain access to their network as well. 

A New, Smarter Way to Maximize Donor Participation and Retention

Donor360 is excited about the work your organization is doing, and we want to help you expand your reach to make big changes in the world. With smart, simple strategies it’s possible to increase your advocate base greatly while creating lasting and evolving relationships with your donors. We believe in working smarter, not harder. Repeat donors are the key to maximizing donations, and legally collecting important information about these donors can pave the way for more successful fundraisers and smart, meaningful marketing decisions.  

If you would like to learn more about how to create your own DonorBase and start growing your DonorTree, reach out to our fundraising synergist and storyteller kristen@donorthreesixty.com.